Lead generation, engineered from scratch for your business.
YBOS is not a template. We build a custom, multichannel system from the ground up for each client, a bespoke engine designed around what your business actually sells. If a capability does not exist, we build it.
Off the shelf lead generation treats every business the same. Yours is not the same. So we engineer a separate system for each client, built around your offer, your market and your numbers.
A bespoke engine, built for one business: yours.
We design and build a multichannel lead generation system from the ground up, then run it and nurture every lead with AI. The build is the product, and it is yours.
Built from scratch
No copy and paste template. We start from what your business does and engineer the best way to generate leads for it, building any capability that does not yet exist.
Multichannel by design
Paid media, precision data, outreach and content work together as one system rather than a collection of disconnected tactics.
AI driven nurturing
Every lead is followed up, qualified and progressed with AI, so the pipeline keeps moving without dropping the people in it.
The YBOS playbook
A proprietary paid advertising and acquisition playbook sits behind every build, the systemised IP that makes the engine repeatable across markets.
From your offer to a working pipeline.
One system, built end to end.
Every engagement follows the same disciplined path, from understanding your business to a live, optimised pipeline. The steps stay the same. What we build inside them is unique to you.
Discover
We learn exactly what your business does, who it sells to and what a good lead is worth.
Qualify
We confirm fit and scope the build, so the system is designed against real targets.
Design and build
We engineer a custom multichannel system from scratch, built around your business.
Launch
We run it across the right channels, combining paid media, data and outreach.
Nurture and optimise
AI nurturing converts the pipeline while we optimise on what the numbers show.
Built and delivered across more than twenty industries.
Because the system is engineered per client, the model travels. A sample of where YBOS has built and run lead generation.
An engine backed by specialists.
YBOS is supported by a curated network of established specialist partners, so every build draws on the right capability rather than a single in house view.
Specialist data
Verified B2B data and prospecting capability that feeds the top of every system.
Consumer data
Consumer reach and data partners for the campaigns that call for it.
Growth and analytics
Performance, tracking and growth specialists who keep the engine measurable.
Advisory
Strategic advisory partners supporting clients beyond the lead itself.
Finance and consulting
Finance and consulting partners for clients scaling on the back of new pipeline.
AI and automation
The nurturing and automation layer that converts and retains, built in.
Two halves of one business.
YBOS is run by founders who split the company cleanly: the build and the commercial.
Nathan Garcia
Nathan is co-founder of YBOS and owns the build, the infrastructure and the technical operations. He engineers the multichannel lead generation system behind every client and leads the development team end to end. The client explains what their business does, and Nathan works out how to generate leads for it, building any capability that does not yet exist. He has delivered this across more than twenty industries and is now turning the YBOS engine and its operating playbook into a franchise and membership model.
Luke Kirkby
Luke is co-founder of YBOS and leads its commercial side. He owns go to market, partnerships and the commercial and client operations, and built the team behind it, onshore in Australia and offshore. He has spent nearly a decade in enterprise sales and data, fluent in how modern data infrastructure is bought and sold.
Request pipeline access.
Tell us what your business does and we will work out the best way to generate leads for it. We review every submission before confirming a session, so please be specific about your ICP and current situation.